ThirdLove is an American company producing and selling bras , underwear , loungewear and nightwear. ThirdLove was the first bra and underwear brand to offer trademarked half cup sizing and a mobile app allowing women to measure themselves at home. They left their jobs and launched the company in a loft in downtown San Francisco in November Through a Craigslist ad, the company gathered one hundred participants, who were told to take a photo of themselves wearing a tight tank top over their bras. When the participants tried on ThirdLove's bra prototype, they found out that 37 percent of them fell between cup sizes. ThirdLove became the first bra company to create half-sizes. ThirdLove was introduced to startup Indi Custom who was developing a smartphone -based technology to customize jeans without fit models. They acquired the company and adapted the technology for bras, taking two years to develop the company's patented technology app. They launched the company bra line in the spring of with seven distinct styles.
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How It Feels
Mara Leighton, Insider reviews senior reporter
With ThirdLove's 'perfect fit' guarantee and legions of happy customers, I had high hopes. Purchases you make through our links may earn us a commission. We at Reviewed are just as curious about those flashy products we see in our Instagram feeds as you are. Our writers buy them and put them through their paces to see if they're actually as good as they look online—or too good to be true. Spot one that we've missed? Email us at AsSeenOn reviewed.
Subscriber Account active since. When you buy through our links, we may earn money from our affiliate partners. Learn more. ThirdLove — a women-led startup known for introducing half-cup sizes into the mainstream — has been one of the Insider Reviews team's go-to recommendation for lingerie since its inception. The reason why is simple: ThirdLove bras are a rare combination of affordability, comfort, style, and intuitive design that makes for a huge improvement on the standard options. If you take the company's Fit Finder and order the wrong size, ThirdLove will work to get you into the perfect fit at no further cost, donating the bras you don't keep to a women's shelter if necessary. The company has also expanded to carry 70 sizes — well beyond the industry average of 30 — which racked up a waiting list of 1. And finally, at the repeated request of customers, ThirdLove introduced its first-ever Cotton Collection in — made from super-soft, breathable Pima cotton that's perfect for all-day wear. It retains its shape, doesn't pill, and feels light against the skin.
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